Have you seen the series of ads on the Moto X?  Its so true.

Moto X Moto Maker

https://www.youtube.com/watch?v=TDxJv2TXkuw

Lazy Phone quick capture.

Active Display

Touchless command.

Edit: 26 Sep 13

Some new ones.

Moto X Navigation with touchless control

https://www.youtube.com/watch?v=wfDhc9l1bbI